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BioRevive Supports Safe Listening & Hear Loss Prevention with Vicdeaf

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“One in four Australians using Portable Music Devices likely to develop permanent Hearing Loss – BioRevive’s Philanthropy Partner for 2015- Vicdeaf”*

The team at BioRevive and CleanEars were very concerned to learn the impact portable music devices can have on a person’s hearing. “We decided to find out more and want to share with you what we discovered and what BioRevive are doing to help change this statistic”, said Hunter Leonard, Marketing Director of BioRevive.

We met with Vicdeaf,  a progressive not-for-profit seen as an expert in services to people who are Deaf or hard of hearing. With vision for an accessible, inclusive society with equal opportunity in all areas of life, Vicdeaf also provides services through its’ audiology service, Hearservice, which has a professional interest in promoting healthy listening behaviours.

“Our ears are designed to deal with the sounds of our natural environment. That means conversation and some moderate levels of noise”, said Matthew Grounds, General Manager, Hearservice

A few years ago, loud music was really only an issue in clubs and pubs. And for most of us that meant exposure at most once or twice a week. Not so today. In-ear music devices mean that listeners can ‘enjoy’ amplified music anytime and for as long as the battery in their portable music device lasts.

“Ears can cope with only so much noise. This means that as the volume increases, the amount of time a person’s ears can comfortably tolerate the sound becomes less. Unfortunately many young people are not aware of safe listening limits nor the damage they are doing to their ears”, said Matthew.

To combat this,  Vicdeaf have adopted the highly successful UK Don’t Lose the Music Program, a preventative campaign that is providing information sessions and hearing tests across Melbourne.

The Don’t Lose the Music Program makes use of Max – a specially designed interactive sound measuring tool in the shape of a head. Young people are encouraged to measure the decibel levels of their music device by placing it on Max’s head. This reading is then tied in with information about the number of hours the music device is listened to each day.  From this information a personalised chart is generated that illustrates the risk category of the young person’s listening behaviour.

“We strongly support the work Vicdeaf are doing and have donated $20,000 to help them with this vital project. We would also like to encourage you to talk with any young people in your life about safe listening behaviours”, said Hunter from BioRevive

Vicdeaf needs your help to spread the message and would welcome any donation, large or small. You can learn more about Vicdeaf and Hearservice and their important work to support people who are Deaf and hard of hearing at at and

*Ref: Vicdeaf Information Sheet Effects of Loud Music on Hearing May 2010